Manufacturing companies that implement usage-based pricing grow revenue 1.5x higher compared to companies with no usage-based pricing. However, there is a tipping point where growth eventually stalls. To sustain growth, manufacturing companies need to balance the mix between recurring and usage-based pricing. How should you get started? And what is the right mix?
What you’ll learn:
- Usage-based pricing concepts and strategy
- Subscription economy data and benchmarks
- Best practices to create and deliver usage-based pricing
- And more!
Nick Cherrier, Senior Strategist, Subscribed Strategy Group