Learn how simplifying your partner engagement can help you expand into new markets.
In manufacturing, you depend on your partners for increased revenue, customer and market insights, extending your brand presence, and more. Being easy to work with goes a long way to engage your partners and that starts with transparency. A unified, trusted partner platform with automation and self-service capabilities boosts their productivity for mutual success while lowering costs.
In this episode, I sit down with Chris LaCorata, founder of Graasi, to explore his entrepreneurial journey and the story behind creating a brand centered on health, sustainability, and innovation. Chris shares the inspiration that led him to launch Graasi, how he’s navigating today’s competitive beverage market, and the values driving his vision for the future. Whether you’re interested in wellness trends, startup challenges, or the creative spark behind building a purpose-driven company, this conversation offers fresh insights straight from the founder himself.