Maybe you shouldn’t judge a book by its cover, but for customers, purchasing items with cute, clever packaging can play a huge role in whether or not they’ll stick with your product. It is their first point-of-contact, after all, and if the box doesn’t reflect the hard work that was put into the product itself, your potential customer might never find out just how special your concept is amongst the competition.

What’s the secret to an effective design, you ask? Like anything in the marketing sphere, there isn’t a foolproof formula to drawing in the most customers, but there are some actions you can take to strategically develop packaging that appeals to larger crowds. In this infographic, we’ve laid out a few of these tips, as well as some factors you’ll want to consider before your design reaches the masses.

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