Maybe you shouldn’t judge a book by its cover, but for customers, purchasing items with cute, clever packaging can play a huge role in whether or not they’ll stick with your product. It is their first point-of-contact, after all, and if the box doesn’t reflect the hard work that was put into the product itself, your potential customer might never find out just how special your concept is amongst the competition.
What’s the secret to an effective design, you ask? Like anything in the marketing sphere, there isn’t a foolproof formula to drawing in the most customers, but there are some actions you can take to strategically develop packaging that appeals to larger crowds. In this infographic, we’ve laid out a few of these tips, as well as some factors you’ll want to consider before your design reaches the masses.
Women Powering Manufacturing: Breaking Barriers
Tune in for a timely conversation with Susan Spence, MBA, the new Chair of the ISM Manufacturing Business Survey Committee. With decades of global sourcing leadership—from United Technologies to managing $25B in procurement at FedEx—Susan shares insights on the key trends shaping global supply chains and what they mean for the manufacturing outlook.
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