November 21, 2019
In today’s environmentally conscious age, it’s important to consider the fact that industry is gaining a somewhat disputable reputation – being seen as a greenhouse gas emitter and an area of business that’s contributing to a sense of climatic crisis across the world. While this perspective certainly lacks the nuance and industry knowledge that is required to make sensible consumer decisions, it’s nonetheless important for all industrial processes inside manufacturing and production companies to be aware of their carbon footprint, and to use PR and other public relations techniques to share their very real steps to reduce their impact on the environment – and here’s how you’ll do that.
Look at Your Systems
A factory, production line, or industry of any scale is made up of a number of processes and systems – all of which are tailored to be as efficient as possible in order to maximize profits. The problem with this system is simple: these efficiencies were engineered before a focus on environmental friendliness was established in the industry. As such, they may be efficient for your bottom line, but that efficiency might have been constructed at the expense of the environment.
As a manager or business leader, it’s time to add another variable to your assessment of efficiency: the carbon footprint and polluting capabilities of your industrial processes. Most consumers accept that there will be a certain amount of greenhouse gases produced by industry – but what they want to see is a concerted effort to alter systems in order to make them greener and more environmentally friendly. This is your task as an industry in 2020 and beyond.
Finding Eco-Friendly Solutions
There’s a wide field over which you can apply smart, eco-friendly insights for your company – including in efficiency-saving software, carbon-neutral transportation, better logistical planning, a ban on single-use plastic, and an adjustment in the machines that you use. On a more micro level, using finishing touches like powder coating on your tools and machines is seen as an environmentally friendly way to enhance and protect the tools that you use frequently in your day-to-day work.
With each and every solution that you find, you should map its significance to your business, and show how much each breakthrough will be saving the environment around you and making you a greener company. By calculating these savings, you’ll be ready to pass these on to the press with pride.
Share Your Breakthroughs
Now it’s time to share your breakthroughs with the world in order to reap the benefits of being a green company in an age where consumer power is shifting the ground for successful business. Whether you’re supplying to retailers or direct to consumers, being able to boast of your green credentials will certainly improve your PR and customer relationships, and will make you the business that companies and individuals look for in order to find products that they consider to have been made and refined with one eye on the environment. Use social media, digital marketing, and press releases to share the news about your green breakthroughs.
These tips will help industry cope with the added variable of environmental performance in the current green revolution that looks to set the industry agenda for the decade to come.
Freelance writer, Delicia Warren, is passionate about the environment and the impact humans are having on the world around us. She’s an advocate of holistic approaches to life’s issues, including alternative medicines, as well as having an interest in helping individuals make small changes to their lifestyles to minimize their carbon footprint.