From drivers to showroom operators and car manufacturers to tire companies, almost everyone involved in motoring can now benefit from virtual reality technology. Test drives can take place from the comfort of your own home, while showrooms no longer need to find physical space to store vehicles, as VR booths recreate the experience of driving a new car.
Several manufacturers are already making the most of VR to try out new features. For example, Ford and Audi have both created sensual experiences of their vehicles whereby motorists can get the feel of a new car through the use of Oculus Rift headsets. Even the scent of a new vehicle and the sound effects of doors opening and closing are recreated, testifying to the level of detail invested in maximizing the VR experience.
Check out the infographic below from Woodstock Motors for more.
Hire Heroes USA: Channeling Veteran Skills to Power U.S. Manufacturing
A warm welcome to our guest Didi Caldwell, CEO of Global Location Strategies (GLS) and one of the world’s top site selection experts. With over $44 billion in projects across 30+countries, Didi is reshaping how companies choose where to grow. Here she shares insights on reshoring, data-driven strategy, and navigating global industry shifts.
Get In Touch
Google news and SEO compliant, Industry Today’s state-of-the-art digital media platform offers bespoke media campaigns that target key decision makers and buyers to achieve your marketing and promotional goals.
Contribute
Showcase your brand and promote your business to our highly targeted audience. We offer detailed Google Analytics with measurable ROI to assure success. Submit your content for review by our Editorial team who will contact you to discuss the project further.
About Us
Reach Your Targeted Audience and Grow Your Business. Learn more About Industry Today.
Contact Us
© 2025 Industry today. All Rights reserved.
