Nowadays, almost all companies have invested in a good blog. You have probably seen people share valuable content on social media coming from specific brands. These are used by brands not to sell a product right away, but to generate awareness about their brand. However, in its early stages, blogs and social media are totally two separate entities. Some people would say that for short-form information should go to social media, and for elaborate topics, blogs should be the way to go. But that’s not the case now. First, make sure that you curate. Publish blog posts that are worth sharing. A visitor will want to share the article if they find your content really valuable. Second, in line with this is visible share buttons. There’s a software that can show one share button that will make it easy for them to post on their social networking sites. In this infographic by Spiralytics, you can start creating a high-converting blog page to share on your social media platforms.

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