Customer service automation company announces partnership to leverage CPaaS, voice automation and GenAI solutions to further GenAI efforts.
Yellow.ai and Infobip recently announced a partnership aiming to establish global synergy by leveraging Communication Platforms as a Service (CPaaS), voice automation, and GenAI solutions. The two also seek to expand their overall market presence across key regions like North America and Europe.
By integrating proficiencies, Yellow.ai and Infobip will engage in building an end-to-end voice solution to address the increasing demand for humanized and personalized voice conversations. As part of the partnership, Yellow.ai will power its CPaaS solutions across channels such as WhatsApp, SMS, and email through Infobip’s platform to create seamless conversational experiences. Additionally, the focus will revolve around harnessing Yellow.ai’s advanced generative AI capabilities, which have already demonstrated success by deploying over 100 gen AI-powered bots within just three months for customers such as Pelago by Singapore Airlines, Oona Insurance, leading Indian NBFC companies, and the largest US housekeeping brand.
“At Yellow.ai, we’ve consistently aimed to leverage our partner ecosystem’s synergies to drive business outcomes for our customers. Our collaboration with Infobip will strengthen our presence in existing markets and aid in devising robust go-to-market strategies for new regions such as Europe,” said Rashid Khan, CPO & Co-Founder. “Infobip’s expertise in creating connected experiences, coupled with our generative AI-powered customer service automation solutions, will undoubtedly empower enterprises to offer more intuitive, and personalized experiences, creating memorable conversations with their customers.”
“In today’s era, customers expect prompt responses and personalized experiences. To meet the evolving expectations, businesses must be where customers are, ensuring an exceptional customer experience,” said Veselin Vukovic, VP Strategic Partnerships, Infobip. “Through this strategic collaboration, we aim to position businesses to create rich messaging journeys. As Yellow.ai’s CPaaS partner, channels like WhatsApp, SMS and Voice will be our focus with an emphasis on the Indian market and the North America region.”
Vukovic also added, “By uniting our strengths in voice automation and generative AI solutions, we will provide enterprises with innovative solutions that elevate customer satisfaction and engagement. The key markets include the US, India, APAC, and the Middle East, setting new benchmarks for customer experience on a global scale.”
Both companies mentioned plans to collaborate on further product development and ideation down the road. Together, the companies plan to target industries like retail and consumer electronics, BFSI, telecommunications, utilities, and healthcare.
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