To understand local SEO you need to have an understanding of how google works.

How does local SEO work?

Local SEO is a search engine optimization strategy that aids your business to gain more visibility in local searches on sites such as Google. Any entity that has a physical location can get maximum benefits from local SEO. To understand local SEO and everything surrounding it, you first need to have an understanding of how Google works.

When you type a search word on google, it checks the pattern of several ranking factors such as how relevant your site is to come up with a list of sites that matches your search. Google searches a stored copy of all the sites it has discovered and uses small programs called spiders to crawl the web. Working on your local SEO influences how relevant your site gets, improves its prominence, and makes it popular.

That discussed, what are some of the benefits of local SEO?

1. You gain more visibility online

With local SEO, your business gains more visibility in that it gets found by the right people who are interested in your product and at the right time. When your business is more visible, this means more profits, sales, and even relevance.

2. Improvement of traffic for the most relevant searches

If you are not utilizing local SEO, this could mean that you are competing for space in the search results with competitors and other businesses. Chances of your business getting unnoticed or passed over are high, but with local SEO, you’ll have potential customers clicking on your website to see your products.

3. Build links with nearby businesses

With local SEO, you get to stay competitive with other local businesses since you consistently show up on sites. For instance, a local business may be looking to cross-promote their products with another business within the same locality. If you are listed locally, this company will easily find you. When a business knows about yours, you are more likely to get mentioned in their posts. You even get referrals from their customers. This brings you more clients and improves your business relationships.

4. Gain possible repeat customers

Local SEO helps you to capture different shoppers, even those who are visiting the area from far away. When you provide extemporary services to a customer, they are most likely to come back and build a long term business relationship. This stretches your sales from a single client to hundreds of them.

5. Reduce advertising costs

Most customers prefer the “near me” option when performing a search on where to buy their products. If you are high in rankings thanks to local SEO, it means that more customers can see your website and products, saving you money that you would have otherwise channeled in other modes of advertising, such as putting ads on newspapers.


If your business has a physical location, there is no reason why you should not try local SEO. Local SEO is affordable, easy, and can add tremendous value to your business. With the benefits discussed above, you stand to benefit a lot from local SEO to make your business the best out there.

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