Price wars are the terrorist events of every industry, and they seemingly create an unsolvable dilemma: match the competitor’s price and risk losing your profits, or ignore the competitor’s price and risk losing your revenues. Yet this seemingly unsolvable dilemma has an incredibly powerful solution – one which underscores one of the most important, but universally neglected principles of business. Jonathan Byrnes, a Senior Lecturer at MIT discusses.
Meet Pete Jadwinski, Vice President of Sales at America in Motion (AIM) a company producing all-in-one materials handling solutions deploying custom-built Automated Guided Vehicles (AGVs). We discuss the history of the company founded by innovator Tommy Hessler and learn how mobile automation is the future of optimizing workflows and improving working conditions.