by Jonathan Byrnes
Profit mapping enables you to penetrate through the tacit but ubiquitous iron grip of your company’s history to identify the really critical opportunities and risks that will determine your success or failure today and in the future. This podcast sheds light on this enormously important management problem, and explains how profit mapping enables real zero-based budgeting that can allow managers to turn their companies’ history from a sea anchor into a powerful source of competitive advantage.
Jonathan Byrnes
Jonathan Byrnes is Founding Partner and Chairman Senior Lecturer at MIT for over 25 years. Author of award-winning book, Islands of Profit in a Sea of Red Ink. Doctorate from Harvard Business School. Thirty years experience in profit generation.
Strength & Strategy: Powering America's Industrial Comeback
From tradition to transformation Sequoia Brass & Copper has stood for excellence in American manufacturing. In this episode, we sit down with Kim MacFarlane, President of Sequoia Brass & Copper, to hear the inspiring story of a family-owned company founded by her father, built on craftsmanship, trust, and a relentless commitment to quality. Kim shares how she’s guided the company through the challenges of modern industry while honoring its heritage, and how the next chapter will be carried forward by her son Kyle. This is more than a story of brass and copper; it’s about resilience, innovation, and the enduring strength of family legacy. If you’ve ever wondered how tradition can meet the demands of today’s industry hit play and be inspired.
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