Visionet is partnering with leading woodworking and hardware retailer Rockler to revamps its legacy ERP infrastructure.
Cranbury, NJ – Visionet, the leader in digitally enabled solutions to drive global business that innovates, designs, and delivers products and services built in the cloud, announced its partnership today with leading woodworking and hardware retailer, Rockler. In this collaboration, Rockler will undergo a digital overhaul as Visionet revamps its legacy ERP infrastructure.
Rockler was in pursuit of seamless modernization of its store operations and customer experience. After rigorous vetting of multiple digital solutions and technology partners, the company opted for Visionet. Rockler noted that Visionet’s holistic approach towards integrated solutions coupled with their expertise in retail as key factors in the decision-making process. Also, Visionet offers intellectual properties for some of Rockler’s business requirement gaps, analytics, and end-to-end integration capabilities.
“During the course of several months, the Visionet leadership team was in constant communication with Rockler, sharing their extensive knowledge on the subject matter and conducting brainstorming sessions for successful solution implementation,” said Managing Director and CEO of Visionet Systems, Arshad Masood. “Our digital retail team, in particular, did an amazing job of explaining to Rockler regarding the opportunities and obstacles each strategy would present and recommended the best practices to overcome challenges.”
The engagement will entail digital transformation and modernization of Rockler’s direct-to-consumer workloads. The scope of activities includes:
– Microsoft Dynamics 365 Commerce implementation for order management, call center, eCommerce channels, and retail POS
– Third-party integrations and data migrations
– EDI integrations using PartnerLinQ
– Curbside Pickup and Buy-Online-Pickup-in-Store (BOPIS) integration for Rockler’s omnichannel commerce initiatives
“Team Visionet is working with Rockler to infuse our next generation of technology into our business to improve our overall customer experience,” said Sr. Director of IT of Rockler, Greg Guentzel. “Rockler is leveraging Visionet’s expertise with this digital transformation to modernize our direct-to-consumer workloads by implementing Microsoft Dynamics 365 to enhance our order management system, retail POS, and eCommerce – creating a seamless experience across business operations, which ultimately translates into an exceptional customer experience and increase in ROI.”
By leveraging the best technologies such as Microsoft Dynamics 365 and business solutions like PartnerLinQ, Visionet aims to help Rockler achieve business excellence and resilience.
About Visionet
Visionet Systems is a full-service technology consulting company that serves Fortune 2000 companies across the US. With over 25+ years of experience in digital transformation, we help our clients increase agility, reduce costs, tackle challenges to achieve the desired business objectives. To learn more visit www.visionet.com
About Rockler
Rockler is a world-renowned woodworking & hardware brand. Since 1955, they have been making headlines in the industry and continue to grow under the leadership of Steven Singer. The Minnesota-based company has over 38 stores across the United States and also sells online via catalogs.
Media Contact:
Linda Healan
Bolt PR
404-725-7117
lhealan@boltpr.com
Strength & Strategy: Powering America's Industrial Comeback
From tradition to transformation Sequoia Brass & Copper has stood for excellence in American manufacturing. In this episode, we sit down with Kim MacFarlane, President of Sequoia Brass & Copper, to hear the inspiring story of a family-owned company founded by her father, built on craftsmanship, trust, and a relentless commitment to quality. Kim shares how she’s guided the company through the challenges of modern industry while honoring its heritage, and how the next chapter will be carried forward by her son Kyle. This is more than a story of brass and copper; it’s about resilience, innovation, and the enduring strength of family legacy. If you’ve ever wondered how tradition can meet the demands of today’s industry hit play and be inspired.
Get In Touch
Google news and SEO compliant, Industry Today’s state-of-the-art digital media platform offers bespoke media campaigns that target key decision makers and buyers to achieve your marketing and promotional goals.
Contribute
Showcase your brand and promote your business to our highly targeted audience. We offer detailed Google Analytics with measurable ROI to assure success. Submit your content for review by our Editorial team who will contact you to discuss the project further.
About Us
Reach Your Targeted Audience and Grow Your Business. Learn more About Industry Today.
Contact Us
© 2025 Industry today. All Rights reserved.
