September 10, 2019
In case you haven’t noticed, e-commerce has revolutionized the retail industry and just as people evolve, e-commerce has also evolved to meet the constantly changing demands of consumers. Now, when e-commerce first came out, it had very humble beginnings and was very limited with its capabilities but today, e-commerce has taken the world by storm, taking shopping to a whole new level of convenience.
E-commerce today has all kinds of enhancements from where it was back then to where it is today. Customer-friendly return policies, various payment options, and customization have all contributed to the evolution of this industry and with the constant changes, you’re going to have to keep up if you want your business to stay afloat.
If you’re someone thinking about starting your own e-commerce business, you, of course, need to first have a solid business plan, find the right domain name and extension, and figure out how to fund your business, etc, during the beginning stages but once you have the basics down, you’ll then need to embrace the trending marketing efforts to take your business to the next level. You’ll quickly see that these efforts prove that e-commerce isn’t going anywhere… in fact, it’s here to stay!
Have you ever shopped online and made some purchases and the very next time you hop back on that website to do more shopping, you see offers that are similar to the previous purchases you made and at the top of those offers, you see in big letters “Recommended for You!” This is a remarketing technique that gives visitors to your site a personalized experience. It’s almost the equivalent of going into a brick-and-mortar store and you ask a sales associate for a specific type of shoe and they bring you the shoe you asked for but then also bring out shoes similar to the one you asked for, just to give you multiple options to sway you to buy.
In fact, did you know that 80% of online customers need help in making shopping decisions? According to business2community.com, because consumers need help making shopping decisions, they’re pretty open to marketing messages like that. The challenge is determining which kind of marketing message consumers are open to or will respond best to.
As an e-commerce store owner, one of the biggest and most obvious challenges you’ll face is trying to give your customers a great shopping experience but it’s not as easy a a brick-and-mortar store because you don’t have a smiling face to greet customers and ask them if there’s anything they can help them with and that’s why it’s so important to have personalization in your marketing efforts.
Online customers want to feel just as special as in-store customers and personalization tactics like recommending products based on their browsing history and their interests will definitely take your business very far and greatly compensate for the lack of human interaction during their shopping experience.
Unconventional Marketing Methods
When it comes to getting the attention of potential customers and trying to turn them into customers, there are definitely some traditional marketing methods that work and produce positive results but sometimes, to make your numbers increase, you have to get out of your comfort zone and try some unconventional marketing methods.
This might sound strange to some people that have the mindset of “if it ain’t broke, don’t fix it” but if you want to grow, whether you want to grow as a person or grow your business, you have to step outside of your comfort zone… think about it, if you keep doing the same things, you’re going to get the same results… if you want different results, you’re going to have to do some different things.
Create a Challenge For Your Business
Everyone remembers the ice bucket challenge, right? Of course, that particular challenge was made to raise awareness for a non-profit organization but that challenge spread like wildfire. Your business could benefit in the same exact way. Create a challenge for your business and have your followers share pictures and use various hashtags on social media.
Host Social Media Contest For Your Business
Hosting social media contests are great ways to entice new and current followers, obtain emails, and increase traffic to your website. Ideally, the winner of the contest will receive one of your products from your store. In order for your business to get the most out of hosting a social media contest, you’re going to need a few things:
- A requirement of sharing to enter
- Reasonable time limit
- Goal of what you want to accomplish with the contest
- Mindful of the number of requirements (too many requirements will turn people away)
Interactive Product Visualization
When it comes to online shopping, what do you think is the main reason as to why people won’t click that “buy” button? The answer to that question is hesitation. Hesitation is why most people won’t buy certain things online, especially clothing and apparel. But why though? Mostly because it’s hard to tell what a piece will look or feel like, just from looking at it online
If you’re like most shoppers, you need to get a better sense and feel of the product before hitting that buy button. Reviews are definitely helpful in helping you decide whether or not to buy and being able to feel the product would be even better but that’s obviously not possible with online shopping… If only there was a way for customers to see themselves with a product first before buying it…
Well now, customers no longer have to wonder or wish this was possible; interactive product visualization has made this very possible. There are so many different visualization tools out there that you can use for your store that will give online customers the closest thing imaginable to an in-store shopping experience… it’s the virtual version of “try before you buy.” The customer would simply upload a picture of themselves and virtually “try on” that product. This will give them a better idea of how they will look in a product.