Price wars are the terrorist events of every industry, and they seemingly create an unsolvable dilemma: match the competitor’s price and risk losing your profits, or ignore the competitor’s price and risk losing your revenues. Yet this seemingly unsolvable dilemma has an incredibly powerful solution – one which underscores one of the most important, but universally neglected principles of business. Jonathan Byrnes, a Senior Lecturer at MIT discusses.
Magen Buterbaugh is the President & CEO at Greene Tweed. Listen to her insights on her ambition to be a lawyer and how her math teacher suggested she consider chemical engineering. Now with several accolades to her name including being honored as one of the 2020 Most Outstanding Engineering Alumnus of Penn State and a Board Member of National Association of Manufacturers (NAM) she has never looked back.