Price wars are the terrorist events of every industry, and they seemingly create an unsolvable dilemma: match the competitor’s price and risk losing your profits, or ignore the competitor’s price and risk losing your revenues. Yet this seemingly unsolvable dilemma has an incredibly powerful solution – one which underscores one of the most important, but universally neglected principles of business. Jonathan Byrnes, a Senior Lecturer at MIT discusses.
Tune in for a timely conversation with Susan Spence, MBA, the new Chair of the ISM Manufacturing Business Survey Committee. With decades of global sourcing leadership—from United Technologies to managing $25B in procurement at FedEx—Susan shares insights on the key trends shaping global supply chains and what they mean for the manufacturing outlook.