Price wars are the terrorist events of every industry, and they seemingly create an unsolvable dilemma: match the competitor’s price and risk losing your profits, or ignore the competitor’s price and risk losing your revenues. Yet this seemingly unsolvable dilemma has an incredibly powerful solution – one which underscores one of the most important, but universally neglected principles of business. Jonathan Byrnes, a Senior Lecturer at MIT discusses.
Scott Ellyson, CEO of East West Manufacturing, brings decades of global manufacturing and supply chain leadership to the conversation. In this episode, he shares practical insights on scaling operations, navigating complexity, and building resilient manufacturing networks in an increasingly connected world.