Price wars are the terrorist events of every industry, and they seemingly create an unsolvable dilemma: match the competitor’s price and risk losing your profits, or ignore the competitor’s price and risk losing your revenues. Yet this seemingly unsolvable dilemma has an incredibly powerful solution – one which underscores one of the most important, but universally neglected principles of business. Jonathan Byrnes, a Senior Lecturer at MIT discusses.
Strength & Strategy: Powering America's Industrial Comeback
In this episode, I sit down with Chris LaCorata, founder of Graasi, to explore his entrepreneurial journey and the story behind creating a brand centered on health, sustainability, and innovation. Chris shares the inspiration that led him to launch Graasi, how he’s navigating today’s competitive beverage market, and the values driving his vision for the future. Whether you’re interested in wellness trends, startup challenges, or the creative spark behind building a purpose-driven company, this conversation offers fresh insights straight from the founder himself.
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