Price wars are the terrorist events of every industry, and they seemingly create an unsolvable dilemma: match the competitor’s price and risk losing your profits, or ignore the competitor’s price and risk losing your revenues. Yet this seemingly unsolvable dilemma has an incredibly powerful solution – one which underscores one of the most important, but universally neglected principles of business. Jonathan Byrnes, a Senior Lecturer at MIT discusses.
Strength & Strategy: Powering America's Industrial Comeback
From tradition to transformation Sequoia Brass & Copper has stood for excellence in American manufacturing. In this episode, we sit down with Kim MacFarlane, President of Sequoia Brass & Copper, to hear the inspiring story of a family-owned company founded by her father, built on craftsmanship, trust, and a relentless commitment to quality. Kim shares how she’s guided the company through the challenges of modern industry while honoring its heritage, and how the next chapter will be carried forward by her son Kyle. This is more than a story of brass and copper; it’s about resilience, innovation, and the enduring strength of family legacy. If you’ve ever wondered how tradition can meet the demands of today’s industry hit play and be inspired.
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