Call it impatience or a shortening attention span, but it is a fact that most people these days want everything served up to them at speed.
Nowhere is that need for speed more evident than in their Internet surfing habits.
A decade or so ago, people would already be quite happy if the websites they access load fully in five seconds or so.
Today, many users already consider a web page that takes over two seconds to load a slow one!
And it won’t matter if your site looks amazing, features high-quality content, and has had superb onpage SEO done on it. Once they deem your pages slow, users will bounce off without any regret.
If you have slow-loading pages, you need to speed things up. See the infographic below for reasons why you should.