by Jonathan Byrnes
Profit mapping enables you to penetrate through the tacit but ubiquitous iron grip of your company’s history to identify the really critical opportunities and risks that will determine your success or failure today and in the future. This podcast sheds light on this enormously important management problem, and explains how profit mapping enables real zero-based budgeting that can allow managers to turn their companies’ history from a sea anchor into a powerful source of competitive advantage.

Jonathan Byrnes
Jonathan Byrnes is Founding Partner and Chairman Senior Lecturer at MIT for over 25 years. Author of award-winning book, Islands of Profit in a Sea of Red Ink. Doctorate from Harvard Business School. Thirty years experience in profit generation.
In this episode, I sat down with Beejan Giga, Director | Partner and Caleb Emerson, Senior Results Manager at Carpedia International. We discussed the insights behind their recent Industry Today article, “Thinking Three Moves Ahead” and together we explored how manufacturers can plan more strategically, align with their suppliers, and build the operational discipline needed to support intentional, sustainable growth. It was a conversation packed with practical perspectives on navigating a fast-changing industry landscape.