by Jonathan Byrnes
Profit mapping enables you to penetrate through the tacit but ubiquitous iron grip of your company’s history to identify the really critical opportunities and risks that will determine your success or failure today and in the future. This podcast sheds light on this enormously important management problem, and explains how profit mapping enables real zero-based budgeting that can allow managers to turn their companies’ history from a sea anchor into a powerful source of competitive advantage.
Jonathan Byrnes
Jonathan Byrnes is Founding Partner and Chairman Senior Lecturer at MIT for over 25 years. Author of award-winning book, Islands of Profit in a Sea of Red Ink. Doctorate from Harvard Business School. Thirty years experience in profit generation.
Women Powering Manufacturing: Breaking Barriers
Magen Buterbaugh is the President & CEO at Greene Tweed. Listen to her insights on her ambition to be a lawyer and how her math teacher suggested she consider chemical engineering. Now with several accolades to her name including being honored as one of the 2020 Most Outstanding Engineering Alumnus of Penn State and a Board Member of National Association of Manufacturers (NAM) she has never looked back.
Get In Touch
Google news and SEO compliant, Industry Today’s state-of-the-art digital media platform offers bespoke media campaigns that target key decision makers and buyers to achieve your marketing and promotional goals.
Contribute
Showcase your brand and promote your business to our highly targeted audience. We offer detailed Google Analytics with measurable ROI to assure success. Submit your content for review by our Editorial team who will contact you to discuss the project further.
About Us
Reach Your Targeted Audience and Grow Your Business. Learn more About Industry Today.
Contact Us
© 2025 Industry today. All Rights reserved.
