How a new generation and new technologies are shaking up manufacturing.

New generation—new preferences and skills. New technology—new potential sources of headache and confusion. The world is changing more quickly than ever and these changes are bringing a bevy of new challenges along with them.

Shifting demographics within the consumer and labor markets are forcing companies to rethink how they interact with both employees and consumers. According to Alison DaSilva, executive vice president, CSR Research & Insights, at Cone Communications, “Millennials will soon make up 50 percent of the workforce and companies will have to radically evolve their value proposition to attract and retain this socially conscious group.” Along with shifting preferences, this new generation of workers also brings with it a different set of skills and work practices from those of their more seasoned colleagues. Companies must find ways to respond to these changing preferences and skill sets.

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