September 11, 2020 The Advantages of Handmade in the Tech Sector

A guide to better understand the benefits that come from personal touches throughout your business.

As a leader in the technology sector, it’s important to consider new ways to grow your business. One way to do so is to offer personalized touches that your clients and customers can appreciate and enjoy. Use this guide to better understand the benefits that come from personal touches throughout your business.

The Value of Handmade

When you offer handmade gifts or touches to your customers, it shows them that you value their business. Not only does this display your appreciation, but it also shows them you care about them in a way that extends beyond a business transaction.

Additionally, it humanizes your business and can help you build a loyal customer base. For example, if you give a customer a personalized gift, not only do they appreciate the freebie, but they may also remember your generosity in the future. The next time they need one of your products or services, they’re more likely to do business with you again. They may even recommend your company to their friends and family.

Why Customers Love Personalization

When customers receive a personalized customer service experience, it helps them feel valued and appreciated. It also lets them know that you thought of them and care enough to put in the extra effort to ensure they have a positive experience with your business. In addition, it shows that you are always willing and able to fulfill their needs and exceed their expectations.

How to Incorporate Personal Touches Into Your Business

As your business grows, it’s important to continuously provide your customers with a reason to do business with you again. Here are some ways you can add personal touches to your business in the tech sector:

• Send handwritten thank-you notes: Even as a tech company, you can still provide your customers with heartfelt, handwritten notes with their shipments that show your appreciation. The notes could be as simple as thanking them for their business with a signature from the company founder or executive leaders.
• Ship small gifts or accessories: Another way to add a personalized touch from your company is to send each shipment with an extra battery or free product samples, preferably ones that relate to what the customer purchased.
• Notify customers of available products they’re interested in: If your website is able to notify shoppers of product availability, it can encourage them to make a purchase — especially if it’s a product they were previously interested in. Not only will it save your customers from having to find the item again, but it also reminds them of your website’s convenience.
• Customize your landing pages for each customer: If you have customers who visit your website frequently, consider offering them product or service suggestions based on their previous searches or purchases. Not only does this make it easier for them to find things they’re interested in, but it also increases your chances of making a sale.

Now that you understand the importance of adding personal touches to your interactions with customers, consider which strategies you’d like to implement. The more you think of personalized touches ahead of time, the better prepared you’ll be to add them to your business in the future.

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