In a recently released study by CloudCraze, the native B2B commerce platform on Salesforce identifies top customer pain points across B2B industries to demonstrate adverse effects of legacy commerce systems.

The CloudCraze 2017 B2B Digital Imperative study revealed how the manufacturing industry is accommodating the complex needs of its B2B customers:

  • 54% of manufacturers say their customers find their online experience very satisfactory, compared to 44% across industries.
  • Manufacturers are more likely to experience cost inefficiencies than other industries (45% versus 37%).
  • 80% of manufacturers have lost a business deal due to customer pain points compared to 37% on average across industries.

The B2B Digital Commerce Imperative

An exploration of customer expectations and business readiness in 2017