Manufacturing companies that implement usage-based pricing grow revenue 1.5x higher compared to companies with no usage-based pricing. However, there is a tipping point where growth eventually stalls. To sustain growth, manufacturing companies need to balance the mix between recurring and usage-based pricing. How should you get started? And what is the right mix?
Nick Cherrier, Senior Strategist, Subscribed Strategy Group
Strength & Strategy: Powering America's Industrial Comeback
In this episode, I sit down with Chris LaCorata, founder of Graasi, to explore his entrepreneurial journey and the story behind creating a brand centered on health, sustainability, and innovation. Chris shares the inspiration that led him to launch Graasi, how he’s navigating today’s competitive beverage market, and the values driving his vision for the future. Whether you’re interested in wellness trends, startup challenges, or the creative spark behind building a purpose-driven company, this conversation offers fresh insights straight from the founder himself.
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