May 8, 2024 California Sports Surfaces’ New Contractor ProProgram

With its new loyalty program, California Sports Surfaces brings contractor customers another reason to partner with the surface of champions.

ANDOVER, Mass. – California Sports Surfaces (CSS) announced the launch of its new Contractor ProProgram, enabling access to exclusive tools and resources for its most loyal contractor customers to grow their businesses.

By registering for the Contractor ProProgram, contractors in the U.S. and Canada can unlock a full catalog of exclusive prizes, incentives, and marketing support. Benefits include:

• Exclusive Rewards. Through purchase of CSS products, you can earn points to redeem for sports equipment, tickets, electronics, gift cards, and more. Earn bonus points by submitting images and project information for project profiles and social media coverage.
• Lead Generation. Program members receive priority access to both public specified and private project leads through our lead generation system. We’re investing in our business by investing in yours.
• Marketing Support. Our marketing team is available to assist members with your literature and sample needs, helping you spread the word about your business across your target marketing channels.
• Project Profiles. By submitting project details on our project portal site, program members will receive project profile coverage on our website as well as social media coverage. Additionally, you’ll receive a copy to use in your marketing efforts.

“California Sports Surfaces brands lead the industry with exclusive technology advancements, helping athletes across a variety of sports be the best they can be,” said Sara Jonas, Vice President of Marketing, ICP Group. “With the launch of the ProProgram, we’re excited to extend our leadership position to supporting and rewarding our loyal contractors.”

CSS continues to deliver market-changing innovations at every level of play. Most recently, CSS introduced CoolTop® Cool Pigment Technology, a new range of vibrant topcoat colors that reduces acrylic athletic court surfaces temperatures via solar reflectance when compared to standard competitor court surfaces. The new Contractor ProProgram is further testament to CSS’s ongoing commitment to making sports surfaces and the professionals who apply them all they can be.

CSS last year celebrated 70 years of setting the standard for high-performance sports surfaces. Its products have been the surface of multiple Olympic Games as well as other world-renowned events, including the China Open and the Shanghai Masters in 2023, and the US Open from 1978 to 2019 and the Australian Open from 1988 to 2018.

To learn more about California Sports Surfaces, visit www.CaliforniaSportsSurfaces.com/Contractor-ProProgram. To learn more about ICP Group, visit www.ICPGroup.com.

About ICP
Innovative Chemical Products (ICP) Group is a leading specialty chemical manufacturer in North America and provides coatings, adhesives and sealants globally. With operations headquartered in Andover, Massachusetts, and multiple manufacturing facilities around the world, ICP serves multiple end markets, including building materials, specialty construction and sports surfaces. ICP is privately held and manufactures products under several recognized specialty groups. For more information, visit www.ICPGroup.com.

ICP is a portfolio company of Audax Private Equity.

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