November 11, 2019
With the e-commerce industry being as huge as it is today, businesses often think of it as being a lucrative track to pursue. There is a massive influx of money being pumped into the industry and it only seems to be growing each year. But while these facts may be true, it is also a highly competitive space to break into as it seems every company out there is trying to get their slice of the pie.
If you’re relatively new to the e-commerce industry and you’re not getting the kind of traffic you had hoped for, the good news is that you’ve got plenty of techniques at your disposal that can help turn things around. These customer incentives might be just what your business needs in order to inject some life into your e-commerce traffic and sales.
The Site Must Be User-Friendly
First and foremost, the website must be user-friendly. All pages need to load smoothly and fast, look professional and sleek, and be simple to navigate. That saying where you only have one time to make a first impression rings true for websites, so you need to win them over on that first visit.
Provide a Search Tool for Visitors to Use
Online shoppers aren’t exactly known for patience. They often know what they want, and they want to find it quickly and easily. The last thing they want to deal with is having to scroll through hundreds of products just to find one small item. This is where a search tool comes in handy. Giving them the ability to search your site for specific items will make a huge impression on them, and likely prompt them to return to your site.
Give a Discount for Those Who Provide an Email Address
Of course, part of growing your e-commerce traffic is to build your leads. A great way to do this is to offer some sort of incentive in exchange for visitors supplying you with their email address. Maybe they will get a one-time discount, a free shipping code, or early access to promotions and deals. This is a win-win kind of deal where both of you, as the e-commerce business and the customer will be getting something.
Offer Free Shipping
Free shipping isn’t just a good idea, it’s something that customers have come to expect nowadays. Take a look at businesses across all industries and you’ll find this is a very common practice. Often, you’ll find that businesses require a minimum purchase in order to reach that free shipping incentive.
Take, for example, the Discount Filter Store, an online retailer that sells a wide variety of filters for household appliances. The company offers free shipping for orders over $39. This not only acts as an incentive to purchase from them but customers also need to spend at least $39 to take advantage of the free shipping.
Just Scratching the Surface
At the end of the day, these tips are just scratching the surface of the many ways you can work to boost your e-commerce traffic. Remember, it will take a consistent effort to really start seeing a difference and get the numbers you’re after.