January 18, 2023 Forter Acquires Bot Detection Startup Immue

Acquisition will help merchants address surge of bot attacks to improve customer experience and protect the bottom line.

Forter has acquired Immue, a bot detection startup out of Tel Aviv, Israel.

This is Forter’s first acquisition, and it will not only strengthen the company’s existing fraud management capabilities but add Immue’s domain-specific bot expertise.

Bots are used by the most sophisticated fraud operations to monitor and automate purchases from merchant sites. In fact, it’s frequently automated systems competing against legitimate customers for the most sought-after items. Headline-grabbing bots often target limited stock drops or short time frame sales – most common in the ticketing and footwear/apparel industries – where merchants must balance high demand with low-quantity. Forter’s data found that these merchants face 5-6x more bot attacks than their counterparts.

The Immue acquisition will expand Forter’s fraud prevention solution stack by strengthening Forter’s core fraud management offering and advancing its bot detection layer.

While much of bot traffic is damaging to merchants and their customers, Immue’s innovative technology allows businesses to filter out the most sophisticated attacks and authorize only certain bot-enabled transactions. For example, a merchant with excess inventory may create a policy that allows bots to purchase a certain number of items to eliminate the overstock and avoid lower gross margins.

Immue was founded in 2021 by chief executive officer Shira Itzhaki, chief technology officer Amit Yossi Siva Levi and Omri Meliches to help merchants detect and prevent the most sophisticated bot attacks. Itzhaki brings over 15 years of technology and leadership experience, having served in senior positions at global powerhouses including Check Point, Microsoft and Medallia. Levi has a rich background in executive technology leadership, extensive white hat hacking experience and well-honed expertise in cyber technologies and solution development.

“Tackling the surge of bot attacks takes a nuanced and complete understanding of both fraudster and consumer behavior. Forter’s identity graph of over one billion personas, combined with the depth and breadth of our attacker intelligence means we’ll be able to block even the most sophisticated bot attacks in real-time,” said Itzhaki. “We’re looking forward to bringing our powerful teams together to fight fraud and build trust.”

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