April 16, 2020 Market Tech Enlists Leaseweb USA for Network Needs

Market Tech enlisted the services of Leaseweb USA to resolve the challenge they faced after acquiring two companies.

Customer Outline: Market Tech, a MarketGroup company, formerly glispa, the high performance digital marketing and mobile advertising pioneer known for helping the world’s top mobile advertisers activate global audiences and move markets.

Industries: AdTech
Founded: 2008
Headquarters: Berlin, Germany

Size: 200+ employees

The Customer:

Founded in 2008, Market Tech, formerly glispa, is a mobile ad tech company dedicated to empowering their customers with solutions that make it simple for agencies and brands to connect with target audiences, and for publishers to monetize their apps. Their product suite is tailored to design an experience for the user by creating real connections.

The Challenge:

Market Tech acquired two companies that had established relationships with another provider for their United States (U.S.) hosting needs. These companies were pushing 25 gigabytes of data per second continually in the U.S., and this intense bandwidth demand was quite expensive through the incumbent partner. Market Tech needed an adaptable Infrastructure as a Service (IaaS) provider that could offer better service and value for their investment.

The Solution:

Market Tech was familiar with Leaseweb USA, reached out to them, explored relevant services and product options, and began working with them in 2017. Leaseweb USA was chosen by Market Tech due to cost savings and its network layout, including its data center located in Manassas, Virginia which was in close proximity to locations on the east coast and solved latency concerns. Leaseweb USA developed a custom solution for Market Tech, including dedicated servers, colocation and network services.

Key requirements:

• Flexibility – the ability to customize solutions to perfectly suit Market Tech’s needs
• Value for investment – a more competitive option than the incumbent provider
• Latency and agility – the power to keep up with Market Tech’s growing needs

Our Solution:

• Leaseweb USA Dedicated Servers
• Leaseweb USA Colocation Services
• Leaseweb USA Network
• Leaseweb USA Personal Consultation and Support Services

“Leaseweb USA was able to provide us the complete customized package we were looking for at a competitive price. The dedicated servers and colocation options, in combination with Leaseweb USA’s professional and knowledgeable support team, makes them an excellent choice for companies looking for an IaaS provider.”

Enrico Kern, CIO, MarketGroup

The Support:

Leaseweb USA’s support for Market Tech includes an account manager, online support portal and networking team working together to make response time as fast as possible. The team focuses on provisioning, backup, recovery and other advanced server requirements to ensure server resources are available at all times, allowing Market Tech to focus on its business.

The Outcome:

This customer solution is serving all of Market Tech’s U.S. hosting needs at only 60 percent of the cost of AWS.

Thanks to Leaseweb USA, Market Tech enjoys server efficiency, faster processing speeds, flexibility and the agility to grow its IT resources on demand. Additional servers or upgrades are delivered quickly as needed, without the excessive costs involved with incumbent providers.

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