Manufacturing companies that implement usage-based pricing grow revenue 1.5x higher compared to companies with no usage-based pricing. However, there is a tipping point where growth eventually stalls. To sustain growth, manufacturing companies need to balance the mix between recurring and usage-based pricing. How should you get started? And what is the right mix?

Nick Cherrier, Senior Strategist, Subscribed Strategy Group
In this episode, I sat down with Beejan Giga, Director | Partner and Caleb Emerson, Senior Results Manager at Carpedia International. We discussed the insights behind their recent Industry Today article, “Thinking Three Moves Ahead” and together we explored how manufacturers can plan more strategically, align with their suppliers, and build the operational discipline needed to support intentional, sustainable growth. It was a conversation packed with practical perspectives on navigating a fast-changing industry landscape.