Smarketing: Aligning Your B2B Sales & Marketing Teams - Industry Today - Leader in Manufacturing & Industry News
 

May 10, 2021 Smarketing: Aligning Your B2B Sales & Marketing Teams

Smarketing is the alignment of marketing and sales teams around a common goal. Learn how your organization can benefit from smarketing.

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In this episode, I sit down with Chris LaCorata, founder of Graasi, to explore his entrepreneurial journey and the story behind creating a brand centered on health, sustainability, and innovation. Chris shares the inspiration that led him to launch Graasi, how he’s navigating today’s competitive beverage market, and the values driving his vision for the future. Whether you’re interested in wellness trends, startup challenges, or the creative spark behind building a purpose-driven company, this conversation offers fresh insights straight from the founder himself.