Smarketing: Aligning Your B2B Sales & Marketing Teams - Industry Today - Leader in Manufacturing & Industry News
 

May 10, 2021 Smarketing: Aligning Your B2B Sales & Marketing Teams

Smarketing is the alignment of marketing and sales teams around a common goal. Learn how your organization can benefit from smarketing.

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Scott Ellyson, CEO of East West Manufacturing, brings decades of global manufacturing and supply chain leadership to the conversation. In this episode, he shares practical insights on scaling operations, navigating complexity, and building resilient manufacturing networks in an increasingly connected world.