Smarketing: Aligning Your B2B Sales & Marketing Teams - Industry Today - Leader in Manufacturing & Industry News
 

May 10, 2021 Smarketing: Aligning Your B2B Sales & Marketing Teams

Smarketing is the alignment of marketing and sales teams around a common goal. Learn how your organization can benefit from smarketing.

servicesource smarketing aligning sales and marketing teams
 

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Most Recent EpisodeThinking Three Moves Ahead

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In this episode, I sat down with Beejan Giga, Director | Partner and Caleb Emerson, Senior Results Manager at Carpedia International. We discussed the insights behind their recent Industry Today article, “Thinking Three Moves Ahead” and together we explored how manufacturers can plan more strategically, align with their suppliers, and build the operational discipline needed to support intentional, sustainable growth. It was a conversation packed with practical perspectives on navigating a fast-changing industry landscape.