Smarketing: Aligning Your B2B Sales & Marketing Teams - Industry Today - Leader in Manufacturing & Industry News
 

May 10, 2021 Smarketing: Aligning Your B2B Sales & Marketing Teams

Smarketing is the alignment of marketing and sales teams around a common goal. Learn how your organization can benefit from smarketing.

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Most Recent EpisodeForging the Future: The Sequoia Brass & Copper Legacy

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From tradition to transformation Sequoia Brass & Copper has stood for excellence in American manufacturing. In this episode, we sit down with Kim MacFarlane, President of Sequoia Brass & Copper, to hear the inspiring story of a family-owned company founded by her father, built on craftsmanship, trust, and a relentless commitment to quality. Kim shares how she’s guided the company through the challenges of modern industry while honoring its heritage, and how the next chapter will be carried forward by her son Kyle. This is more than a story of brass and copper; it’s about resilience, innovation, and the enduring strength of family legacy. If you’ve ever wondered how tradition can meet the demands of today’s industry hit play and be inspired.