October 16, 2020 Why Localized Mobile Advertising is Important

Mobile advertising is an innovative type of advertising occurring via a mobile device. Here we look at the benefits.

Modern life is fleeting and we usually have to do several things at once to keep up with it. In such cases, a smartphone often helps, as it allows you to access the internet anytime and almost anywhere in the world. The mobile audience all over the world is expanding and smartphones have replaced PC, making them a prominent marketing channel that cannot be ignored.

Mobile advertising is an innovative type of advertising in which contact with a user occurs via mobile devices. Following the rapid growth of the gadget industry share of purchases made using mobile devices is gradually increasing, which makes mobile commerce a separate segment of e-commerce – its referred to as m-commerce. In today’s world, mobile phones are available to everyone regardless of their age, occupation, and income – that is why in 2020 m-commerce is at its all-time high.

Benefits of mobile advertising include:

– Reach – according to statistics, in 2020 m-commerce  accounts for over 32% of all e-commerce, and that percentage is expected to grow up to 45% by 2024.

– Accessibility – mobile devices are at your fingertips, therefore mobile advertising accompanies people everywhere.

– Time – people are on their phones around the clock – at school, work, gym, while watching TV, etc. which is not the case for desktop computers.

– Cost – the cost of mobile advertising is much lower than in other types of advertising. It’s easier in your pocket, allowing you to do more with the same amount of money.

– Personalization – you can customize your ad however you like depending on your target audience.

It is evident that mobile advertising is a promising marketing trend that should be explored, but it doesn’t change the fact that when you’re reaching out to your potential consumers you should mind not only their age, preferences, and location, but also the language that they speak.

Blink if You Understand

It is not news to anyone that people react better and interact with a product or service more willingly when information about it is presented in their native language, which suggests that in order for your mobile adds to be successful they should be localized – localized content can really help attract the attention of new customers. Localization implies that your content will not only be easy to understand but will also meet the client’s cultural expectations. Localization aims to establish contact between the customer and the brand and increase the likelihood of conversions.

What is Localization About?

When we talk about entering new markets, the first thing that comes to mind is the translation of the content. Content localization by simply using online translation services won’t cut it nowadays. It’s important to add a personal touch – it’s not just the words that matter, but their presentation as well. Best online translation services linked here can help you localize your mobile advertising in order to take your m-commerce to a new level. Note that localization goes beyond translation and includes colors, images, currency adaptation, as all of these elements come together and tell your brand’s story to customers.

Buyers are choosy about their purchases – no matter where they live, they expect a personalized experience from the brand, therefore the pursuit of a personalized experience should be at the forefront of content localization.

True Value of Localization

Mobile advertising is all about tailoring campaigns to each customer and aiming them precisely at the person who is most interested in your product consumption – just look at geo-targeting and geo-fencing techniques. You can make your campaigns even more targeted by using geolocation to display them in language, specific to your buyer’s geographic location.

Metrics cans speak louder about localization importance the words – when it comes to m-commerce, over mobile campaigns that were localized prove to be 86% more successful than campaigns in English. Click-through rate and conversion rate support this idea as well – they increase by over 42% and 22% respectively for mobile campaigns that were localized.

Localization statistics don’t stop there – Statista shows that a whopping 48% of mobile app users in the US alone decided to stop using the application altogether because it was not localized. This should settle the debate on whether or not localization is important when it comes to mobile advertising.

M-commerce is taking over the world, which determines the need for localized mobile advertisement. Everyone wants to be treated with attention and respect, especially from companies that reach out to you with the intention to sell their product. In modern-day add localization is not an option – is a requirement that the global market imposes on the businesses. Marketers should implement localization into their strategies and be prepared to reap the benefits mobile ad localization can provide.

About the Author:
Mark Blackwood enjoys both learning and teaching, which drives his freelance career as both researcher and writer. Giving his extensive background in translation and marketing, up-and-coming content creator, Mark feels strongly about cultural diversity and the power of information. He is happy to extend his findings and expertise to a wider audience.

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