September 26, 2025 Jim Lager and the Birth of the FAIRchise

From oilfields to construction sites, Texas Hose Pro is the trusted partner for durable, reliable hose solutions.

Jim Lager is no stranger to hard work, structure, and leadership. Before becoming an entrepreneur, he served in the U.S. military, where discipline and accountability became second nature. Those experiences laid the groundwork for his later career in business—first as a successful franchisee, and eventually as the creator of an entirely new business model he calls the FAIRchise.

The Franchise Experience

After leaving the military, Lager entered the world of franchising. On paper, franchise ownership looked like an opportunity to run a business with the support of a larger brand. But in practice, he quickly realized that traditional franchises were not true business ownership. Franchisees often had little control, burdensome fees ate into profits, and instead of empowerment, the system often created dependency. For many operators, it felt less like owning a business and more like renting one.Lager thrived as a franchisee despite these obstacles, but he knew the system could be better. He envisioned a model where entrepreneurs could access proven systems and support without sacrificing autonomy or long-term upside. This idea became the foundation of the FAIRchise—a business model built on transparency, fairness, and true empowerment.

American Hose Pro: A New Kind of Partner

The FAIRchise model found its home in the **mobile hydraulic hose repair industry**, a field that has quietly powered industries for decades. Heavy equipment, rental fleets, and industrial operations all rely on hydraulic hoses—and when those hoses fail, downtime costs companies money by the minute. Traditionally, getting back online required costly delays and in-house solutions. Jim saw an opportunity to bring fairness and efficiency to an underserved industry.

That vision became **American Hose Pro (AHP)**—not just a service provider, but also the **trainer and supplier** for independent operators nationwide. AHP ensures technicians have the knowledge, support, and high-quality products needed to serve their communities effectively. Instead of binding people into restrictive contracts, AHP equips them with tools to succeed on their own terms.

Texas Hose Pro: Proof of Concept

The model’s strength is visible in the success of **Texas Hose Pro (THP)**, a company operating in the Dallas–Fort Worth metroplex. THP, owned by Jim Lager himself, is a **local leader in mobile hydraulic hose repair**. Its success proves that the demand for fast, reliable service is strong, and that with the right systems in place, a business can thrive in this specialized market.

But THP is more than just a successful business. It’s the blueprint for a national vision. By showing how a local hose repair company can dominate its market, Lager has demonstrated what’s possible for others who join the FAIRchise system through AHP.

From Hose Pro to CEO

The next step in this journey is the **Hose Pro to CEO program**. While Texas Hose Pro is owned and operated by Lager himself, the broader goal is to empower technicians across the country to follow their own path to ownership. Hose Pro to CEO provides training in technical skills, leadership, and business management—helping field technicians transition from turning wrenches to building enterprises.
Instead of being locked into a rigid franchise system, these new business owners get the freedom to grow. They have the backing of American Hose Pro for training and supply, but the independence to truly own their business. It’s a system designed not just to create jobs, but to build legacies.

The FAIRchise Difference

What makes the FAIRchise powerful is its simplicity: fairness. Entrepreneurs get the resources and knowledge they need without hidden fees or unnecessary restrictions. Customers get reliable, professional service from people who are invested in their local communities. And operators gain the chance to build something that is genuinely theirs.

Jim Lager’s vision began with a recognition that traditional franchises too often hold people back. Today, through American Hose Pro, Texas Hose Pro, and the Hose Pro to CEO program, he’s proving that there’s a better way. The FAIRchise is more than a concept—it’s a movement that empowers technicians to become business owners, turning hard work into lasting opportunity.

www.texashosepro.com

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