Commerce is entering into a period of unprecedented change – a wave of innovation unlike anything seen before.
At the heart of this transformation is new technology – and specifically the connected web of smart devices we call the Internet Of Things. Over the next decade, the nature of buying and selling will itself be transformed as new participants explore ways to harness this infrastructure, applying disruptive business models to once predictable markets.
This isn’t just a technology story though; consumers are active participants in this revolution. It is their conscious participation in the data-for-service value exchange that creates new opportunities for the brave and threatens commercial irrelevance for the laggards.
[scode sid=’7427′]
Magen Buterbaugh is the President & CEO at Greene Tweed. Listen to her insights on her ambition to be a lawyer and how her math teacher suggested she consider chemical engineering. Now with several accolades to her name including being honored as one of the 2020 Most Outstanding Engineering Alumnus of Penn State and a Board Member of National Association of Manufacturers (NAM) she has never looked back.