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Gorilla 76

Five big marketing takeaways for manufacturers according to CMI’s 2017 report

Although 85% of manufacturing marketers are using content marketing only 1 in 3 marketers have a documented content marketing strategy.

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Straight North

The Critical Importance Of Lead Validation In Internet Marketing

Lead validation can repair the broken links between your conversion numbers and your actual sales leads.

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Data Conversion Laboratory

Case Study: Enhancing Marketing Asset Metadata

Proper metadata and keywording is critical in driving efficiency, cost reduction and avoidance in global marketing efforts.

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Gorilla 76

6 Business Development Challenges Solved by Smart Industrial Marketing

Although every manufacturer is unique, they often share business development challenges that can be addressed through smart marketing.

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Lessons Learned from Working with World-Leading Brands

Tactical, actionable ways to create smarter, safer and socially responsible organizations to increase efficiency, productivity and profits.

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Gorilla 76

How to Influence the Industrial Buying Process with Smart Content Marketing

Unless you’re selling a commodity product, you’re probably no stranger to a complex industrial buying process.

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Gorilla 76

Industrial search engine marketing: SEO vs PPC

Acronyms get thrown around quite often in online marketing, but here's some clarity so that you know what your marketing efforts are doing in search engines.

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Nelson Mullins Riley & Scarborough, LLP

How to Prepare Your Business for Sale

2016 was the biggest year for mergers and acquisitions since the Great Recession and 2017 looks to be even bigger. Want to take advantage of the current hot M&A market and sell your business? Based on my 30 years of…

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Gorilla 76

How a CRM will help industrial sales professionals sell more

Learn how the best CRM software tools can help industrial sales professionals automate repetitive tasks, collect prospect intelligence and save valuable time.

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SoapBox

Coca-Cola Canada Leverages Workforce to Drive Engagement and Innovation

Engaged employees are the lifeblood of a successful organization. The energy and vitality that they bring to their day to-day roles help strengthen their workplace and better position it for the future.

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Bank of the West

Achieving Smart Growth for U.S. Manufacturers

Growth can be exciting, but also daunting. Developing a plan that includes an investment and funding strategy, and executing on that plan require time and attention beyond the day-to-day running of a business.

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Speaking is Selling

5 Steps to Maximizing Meeting and Event ROI

Businesses invest heavily in meetings and events; yet often have no concrete plan to help increase their return on investment.

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