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Gorilla 76

How to Influence the Industrial Buying Process with Smart Content Marketing

Unless you’re selling a commodity product, you’re probably no stranger to a complex industrial buying process.

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Gorilla 76

Industrial search engine marketing: SEO vs PPC

Acronyms get thrown around quite often in online marketing, but here's some clarity so that you know what your marketing efforts are doing in search engines.

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Nelson Mullins Riley & Scarborough, LLP

How to Prepare Your Business for Sale

2016 was the biggest year for mergers and acquisitions since the Great Recession and 2017 looks to be even bigger. Want to take advantage of the current hot M&A market and sell your business? Based on my 30 years of…

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Gorilla 76

How a CRM will help industrial sales professionals sell more

Learn how the best CRM software tools can help industrial sales professionals automate repetitive tasks, collect prospect intelligence and save valuable time.

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SoapBox

Coca-Cola Canada Leverages Workforce to Drive Engagement and Innovation

Engaged employees are the lifeblood of a successful organization. The energy and vitality that they bring to their day to-day roles help strengthen their workplace and better position it for the future.

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Bank of the West

Achieving Smart Growth for U.S. Manufacturers

Growth can be exciting, but also daunting. Developing a plan that includes an investment and funding strategy, and executing on that plan require time and attention beyond the day-to-day running of a business.

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Speaking is Selling

5 Steps to Maximizing Meeting and Event ROI

Businesses invest heavily in meetings and events; yet often have no concrete plan to help increase their return on investment.

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Gorilla 76

How to Achieve Industrial Marketing Success in 2016

IHS Engineering360 recently published a fantastic study called "2015 Digital Media Use in the Industrial Sector." Based on a survey of more than 1400 technical professionals, the prevailing message for marketers is presented.

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Manufacturing Day

National Spotlight: Manufacturing’s Big Day

Manufacturing Day this year was hailed as a significant victory for U.S. manufacturers and their efforts towards raising awareness about the modern state of manufacturing and its integral role in the nation’s past, present and future success.

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MFG DAY

Manufacturing Day℠ 2015 Helps Change Perception of Industry

Eighty one percent of students surveyed are more convinced manufacturing provides careers that are both interesting and rewarding.

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EnterWorks

Improving Manufacturing Practices

If you consider push vs. pull approaches in a modern demand chain, those closest to consumers (e.g. retailers and lifestyle brands) have been the most active in adopting pull strategies to stimulate consumer demand through social branding, aggressive promotional offers…

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Douglas Group

M&A in 2015: Using it to Advantage!

Taking a look at how US manufacturers can take advantage of a strong M&A environment.

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