Learn how to modernize your commercial operations.

For many manufacturers, the siloed systems and processes that make up sales and revenue management cause significant revenue loss. But, integrating both processes on one trusted platform creates a single source of truth centered around your customer data. The results are more productive sellers and maximized revenue at lower costs.

From tradition to transformation Sequoia Brass & Copper has stood for excellence in American manufacturing. In this episode, we sit down with Kim MacFarlane, President of Sequoia Brass & Copper, to hear the inspiring story of a family-owned company founded by her father, built on craftsmanship, trust, and a relentless commitment to quality. Kim shares how she’s guided the company through the challenges of modern industry while honoring its heritage, and how the next chapter will be carried forward by her son Kyle. This is more than a story of brass and copper; it’s about resilience, innovation, and the enduring strength of family legacy. If you’ve ever wondered how tradition can meet the demands of today’s industry hit play and be inspired.