Smarketing: Aligning Your B2B Sales & Marketing Teams - Industry Today - Leader in Manufacturing & Industry News
 

May 10, 2021 Smarketing: Aligning Your B2B Sales & Marketing Teams

Smarketing is the alignment of marketing and sales teams around a common goal. Learn how your organization can benefit from smarketing.

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Most Recent EpisodeThriving in Disruption: Jeff White on the Future of Manufacturing

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Jeff White, leader of Robinson+Cole’s Manufacturing Law and Aerospace Supply Chain teams, and one of the most respected voices in the manufacturing world today, discusses the implications of tariffs becoming a permanent fixture, supply chains under constant stress, and technology transforming how companies operate. Jeff works with clients around the globe helping them navigate market access, growth, and disruption. He shares candid insights on how manufacturers can adapt to workforce shifts, embrace innovation, and stay competitive in a rapidly changing landscape. 🎧 Tune in to learn how to not just survive—but thrive—in today’s era of disruption.