The CloudCraze 2017 B2B Digital Imperative study revealed how the manufacturing industry is accommodating the complex needs of its B2B customers:

  • 54% of manufacturers say their customers find their online experience very satisfactory, compared to 44% across industries.
  • Manufacturers are more likely to experience cost inefficiencies than other industries (45% versus 37%).
  • 80% of manufacturers have lost a business deal due to customer pain points compared to 37% on average across industries.

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