June 27, 2024 Bjelin Unveils Striking Contrast Collection

Bjelin has launched a carefully curated Contrast Collection that celebrates the distinct characteristics of the renowned Spačva oak.

VIKEN, SWEDEN – Bjelin has launched a carefully curated Contrast Collection that celebrates the distinct characteristics of the renowned Spačva oak. The new, vibrant range of Woodura Planks 3.0 was created through the fusion of technology and ageless craftsmanship and suits both residential and heavy-traffic commercial environments.

“We recognised the opportunity to craft a more dynamic floor by leveraging our existing colours and creating stark contrasts,” said Emanuel Lidberg, Head of Design at Bjelin. “Drawing on our Scandi-inspired palette, the Contrast Collection makes a statement while blending harmoniously with our Woodura Planks 3.0 range.” 

Utilising its access to a state-of-the-art R&D department via Välinge Innovation, Bjelin has pioneered a cutting-edge approach to enhancing wood’s natural structure. Due to the ground-breaking Woodura™ technology empowering the hardened wood floors, it was possible to employ a sophisticated array of nine precision-engineered brushes to seamlessly integrate contrasting pigments into the surface, highlighting the natural grain of the oak.

Woodura™ makes hardened wood floors three times stronger than traditional engineered wood options, with enhanced resistance to water and dents. Paired with the leakproof 5G Dry™ floor locking system, these floors ensure lasting durability and boast a superior class 33 pro matt lacquer – Bjelin’s toughest to date.

These powerhouse floors, made with European, FSC-certified wood from Croatia, are available in an XL format and a Nature grading. They redefine the game in residential and commercial design, injecting a sleek, tech-savvy edge that screams innovation.

Bjelin looks forward to sharing more news as the company continues to grow its business.

To learn more please visit https://www.bjelin.com/.   

About Bjelin
Bjelin is part of the Swedish family-owned Pervanovo company group based in Viken, in the south of Sweden, with state-of-the-art production facilities in Croatia. The group has 2200 employees with a yearly turnover of close to 2 billion SEK. The founders of Bjelin invented the world’s first laminate flooring products during their time at Perstorp in the late 1970s before introducing the innovative click flooring in the 1990s, now the company group’s leading product line. Bjelin’s global sales organization are currently marketing their latest green flooring innovation, Hardened Wood, a technology for creating durable and eco-friendly flooring. Hardened Wood made by Woodura® technology is patented by the group’s R&D company Välinge Innovation AB.

For more information, please contact:
UpSpring
valinge@upspringpr.com

Subscribe to Industry Today