Electri-Cord Manufacturing Unveils New Brand Identity - Industry Today - Leader in Manufacturing & Industry News
 

February 15, 2024 Electri-Cord Manufacturing Unveils New Brand Identity

The new global brand identity unites the company’s broad scope of capabilities under one purpose.

Westfield, PA – For more than 75 years, Electri-Cord Manufacturing (ECM) has provided electronic products and supply chain solutions to clients worldwide. Now, with its singular focus on solving the most complex product challenges through technological innovation, the company is updating its brand to reflect its global contract manufacturing and supply chain solutions under the ECM name to demonstrate its collective power in electronics manufacturing services.

The announcement marks the next chapter for ECM, a multi-generation family-owned business, which is leveraging its expertise in electronics manufacturing and supply chain management to bring products from concept to market and introduce solutions that are smarter, cost-effective, and more personalized.

“Our focus on manufacturing and supply chain solutions enables us to solve unique global manufacturing challenges for our customers by leveraging our experience in electronics manufacturing services,” said Ryan Samuels, Director of Business Development. “Updating our brand identity is a natural next step in our journey and reflects our scope and purpose in electronics manufacturing, while staying true to our core values and maintaining the level of service out clients expect from us.”

Family-owned for over 25 years, ECM has grown into a trusted, global electronics manufacturing leader with a rich heritage of customer centricity. This history includes Jerry Samuels taking over as president in 1963 and relocating the company to Westfield, Pennsylvania, where it become a leading supplier of power cords to the consumer electronics and medical industries. ECM’s commitment to providing high-reliability manufacturing, distribution, and supply chain management solutions has helped empower thousands of clients in specialized markets for decades.

  • ECM’s Manufacturing Solutions consists of manufacturing facilities across North America providing contract manufacturing services for wiring harnesses, cable assemblies, power cords, control panels, box builds, and panel assemblies.
  • ECM’s Supply Chain Solutions solves complex supply chain challenges through its network of partners with manufacturing facilities in Vietnam, China, Taiwan, and more. Providing turnkey product development, manufacturing, and distribution services.

The new ECM brand integrates the company’s rich corporate history of ongoing investments in technology, processes, and relationships, while modernizing electronics manufacturing services and presenting the company’ inclusive, family nature.

“At ECM, We Make Powerful Connections, with the products we manufacture as well as the organizations and individuals that we support,” said Samuels. “Our success is determined by our customers’ success, and we are grateful for those connections that we make.”

(Left to Right) Jason Samuels, Mitch Samuels, Ryan Samuels.
(Left to Right) Jason Samuels, Mitch Samuels, Ryan Samuels.

About ECM
Electri-Cord Manufacturing (ECM) is a leading turnkey electronics manufacturing services company specializing in wiring harnesses, cable assemblies, power cords, high-level assemblies, power distribution units, panel assemblies, and box builds. Our commitment to technological innovation enables us to build a world powered by manufacturing and supply chain solutions. We excel in high reliability markets, delivering intelligent, cost-effective, and personalized manufacturing solutions. Leveraging our expertise in electronics contract manufacturing and supply chain management, we are positioned to add value to our customers’ supply chain and ensure their success.

 

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